New Challenges to Rebuild Europe: Cultural and Creative Industries as a Mechanism to Improve the Relations Among EU- China.

Cristina Ortega Nuere, University of Deusto

(Joint paper with Silvia María González)

Culture is a core component of international relations, is a guarantor of peace. It is demonstrated that any investment in culture will have a positive effect on a social and economic development.The central focus of this article is to analyse which are the main agreements between China and Europe considering the creative industries as a sector which can contribute to grow up the economy and exchange diplomatic relations. Currently, industries such as fashion design, cultural tourism or contemporary art, not just can contribute to the economical develop but also contribute to preserve identity. Cooperation between the two continents is essential nowadays to achieve a peaceful and fairer world. Overall, progress on the key determinants of cultural and social factors inequalities would have a positive economic impact over both continents.It is time to release it is full potential and Communicate how important it is to maintain and preserve the identity and culture of a country or region to understand, empathize and be tolerant with other cultures, enhance business, and encourage agreements and trade between countries to create a world in which the global conception does not interfere with the local notion, and both terms can coexist peacefully and with tolerance.



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