In many publications of various kinds, the case of overconcentration of Italian TV sector is seen as a purely domestic issue, non-dependent on the EU perspective. We argue it's only partly true. The Italian case demonstrates that internal controversy that may be traced in European regulation of the TV sector lets national political actors misinterpret it using the notions of digitalization and common market for gaining domestic political influence. In the case of Italy, continuous misinterpretation of European strategic initiatives in the TV sector has by 2008 created a 'point of no return' for one of the EU founding fathers: the country needs either to change its legislation or undergo heavy fines for both public and private sector or even judiciary procedures on the EU level.
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