Both government, regarded in Foucauldian sense as a form of activity aiming to shape the conduct of people, and identity politics in EU bring up a painful subjects of migrants. The migrant image appeared to be one of the most sensitive items on the agenda. The problem of migrant image fashioning could be studied through the semantic and visual analysis (for example, media stories, cartoons and etc.). But if we take into account that migrant in EU could be classified on the basis of internal and external migration, the indicators of migrant integration (Zaragoza Declaration, 2010) provide insight into the process of image formation. Such indicators of integration as employment, education, social engagement and citizen participation (calculated on EU-LSF, EU-SILC, Eurostat and PISA data) allow to compare the data of EU citizens, external and internal migrants. The correlation analysis of it shows that low level of education and economic activity as well as unemployment increase risk of the migrant image as Â«the strangerÂ» not Â«the otherÂ». It means that the economic factors are the factors and the triggers of the shape of migrant image and the conduct of people towards them. It is important to define the way how the host society receives the migrants - as a trouble or as a potential? It is the crucial question within EU government and identity politics of various political actors because the shaping and processing of migrant image and its perception pose the questions about the EU identity and future. What extent integration policy is open to social diversity? To what extent and in what way the right to be different coordinates with the necessity of the appropriate level of social harmony.
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